Buy products from interactive iPad ads in ST, Zaobao
Readers of The Straits Times and Lianhe Zaobao on the iPad will soon get more than just the news - they can also buy products from interactive advertisements in the apps.
The first such in-app interactive advertising campaign, to be launched on Sunday, is for a new non-gaming loyalty programme at Resorts World Sentosa (RWS).
Clicking on the integrated resort’s ad (right) will produce a membership sign-up page. Upon filling in the fields, including credit card details for payment, a reader becomes a member of RWS’ non-gaming loyalty programme.
Among the membership perks are invitations to closed-door events and priority entry into RWS’ theme park attractions.
Source - The Straits Times 23rd March 2012
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Check out http://www.youtube.com/symphony?x=makemusic to try out Flarmanager+Flartoolkit marker based execution of YouTube’s AR app for music making. You can launch the app at http://www.youtube.com/symphony?x=makemusic
Another project just went live.
http://www.facebook.com/SamsungCamerasSingapore?v=app_10467688569
Together with Cheil, we developed an integrated solution, linking Flash in Facebook tab.
The Flash is pulling data from an external CRON script which generates XML from custom Posterous Blog http://my-bestshot.com/, while tabulating Facebook COMMENTs and LIKEs within the Posterous Blog articles.
Here’s another execution of AR on iPhone, done for Panasonic Viera 3DTV.
You can download the app here or watch the video below.
Check out Samsung’s Journey of the Youth Olympic Flame - Virtual Torch Relay http://www.facebook.com/SamsungSingapore?v=app_141250442571729!
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Leveraging on Artoolkit SDK, we are now offering 3D Augmented Reality development on the iPhone platform (3GS and above).
Customised app will allow users to detect a marker and a 3D object (animated optional) will be augmented over the video feed in real-time.
Multiple markers with multiple 3D objects will also be possible.
Contact us at frontdesk@h1studio.com for more information.
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The design agency “ringzwei”, together with Integrated Media Production company “Produktionsschmiede” and our visual content partner “die bildproduktion” have created an interactive product experience for the annual report of the RTL Group, one of the biggest media houses in the world. The high quality print product was connected with various multimedia content on the corporate website, the application was launched during the annual report`s press conference. Via http://www.metaio.com/
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Samsung Singapore launches 3DTV campaign with an Augmented Reality powered contest. H1Studio collaborated with Cheil Singapore in the development of this project, and was featured in Today newspaper.
To complete the entry, users have to view the AR app for clues, in order to submit the Quiz.
Check it out at http://www.samsung.com/sg/3dtv/
I was fortunate to be interviewed by Hedirman, for his article on Augmented Reality.
“You might soon see a lot more commercial uses of AR here. Mr Shen W
Heng, creative director of local interactive design firm H1Studio (http://ar.h1studio.
com) gets up to three enquiries a month on AR-based applications from companies.
His firm is developing a website for Samsung that will employ AR to promote
the launch of its 3D television sets. “Companies like using augmented
reality because it can put the product in the hands of users virtually,” said Mr Heng.”
Here’s the full article in PDF format.
When we meet clients, regarding Augmented Reality type work, they usually ask us what our favorite AR apps are.
Many AR apps bank on the first-timer WOW! factor, and nothing much else.
In my opinion, 2 brands have used AR really well:
1. to promote their product as well as
2. made the AR app useful for the user.
They are USPS’s virtual box (so that you can see if your contents will fit into their fixed rate box) and LEGO (to view the completed toy in 3D by pointing the box at a kiosk).
Today I added another brand, Samsung, to the list. Their app allows the user to visualise what the Series 7 TVs could look like on their walls in the living room.
Check out these videos… (and contact us if you need an Augmented Reality app developed :p)