Buy products from interactive iPad ads in ST, Zaobao
Readers of The Straits Times and Lianhe Zaobao on the iPad will soon get more than just the news - they can also buy products from interactive advertisements in the apps.
The first such in-app interactive advertising campaign, to be launched on Sunday, is for a new non-gaming loyalty programme at Resorts World Sentosa (RWS).
Clicking on the integrated resort’s ad (right) will produce a membership sign-up page. Upon filling in the fields, including credit card details for payment, a reader becomes a member of RWS’ non-gaming loyalty programme.
Among the membership perks are invitations to closed-door events and priority entry into RWS’ theme park attractions.





