H1Studio provides design consultancy and development services in 3D, Web, Interactive Digital Media and Augmented Reality to businesses & individuals, for their business, services, products.
Our top 3 Augmented Reality apps... that are useful.
When we meet clients, regarding Augmented Reality type work, they usually ask us what our favorite AR apps are.
Many AR apps bank on the first-timer WOW! factor, and nothing much else.
In my opinion, 2 brands have used AR really well:
1. to promote their product as well as
2. made the AR app useful for the user.
They are USPS’s virtual box (so that you can see if your contents will fit into their fixed rate box) and LEGO (to view the completed toy in 3D by pointing the box at a kiosk).
Today I added another brand, Samsung, to the list. Their app allows the user to visualise what the Series 7 TVs could look like on their walls in the living room.
Check out these videos… (and contact us if you need an Augmented Reality app developed :p)
*Disclaimer - Apple and iPad are trademarks of Apple Inc. All rights reserved. 2010. We do not claim any credits / copyright for the product. Visit http://apple.com for more information on the iPad.
Adidas Augmented Reality shoes used as game controllers
Adidas will be launching shoes with AR markers on the tongue so that you can use it as a controller for the games which will be unlocked when you point the marker to the webcam, on their site.
“This screenshot is of a prototype of a system that will be found in public spaces around the world in the months leading up to this year’s tournament. Passers-by will see video reflections of their own faces but with the flags of randomly selected World Cup competing countries overlayed on top of their faces. When they see that image, the country’s national anthem will play.”
The phone body has a TurboSmooth modifier for easier editing in max.
This also gives you the freedom to increase or decrease the density of the mesh making it low or high poly depending on your project needs.
All the textures are mental ray textures and the screen uses a Mental Ray Glow Lume Map and comes with 2 separate screen maps.The trackBall has a inner glow via glow section of an A&D Mat.
All textures, maps and materials are included as well as .3ds and .obj file formats.
“There is enough consumer inertia and advertising capability for every brand, publisher, and advertiser to decide if a responsible mobile test or a go-big campaign is appropriate. Millennial Media forecasts the U.S. mobile web will reach 100 million unique users in 2010 — half of the web audience. Morgan Stanley Analyst Mary Meeker has graphed her steepest hockey stick, predicting the web will be accessed by more mobile users than the PC in five years.
If you are a brand, and your agency isn’t bringing mobile campaigns into your marketing mix, ask them to, pronto. If you are an agency and need either tests or scale, work with publishers that can provide integrated media programs combining web and mobile.
You don’t have to go big, but you have to go mobile in 2010, or you might as well go home.”
Google Goggles is a visual search app for Android phones and the demo shows it running on the Sony Ericsson X10. Have not been able to find what engine is used for the visual recognition but based on news searches, seems like it could be powered by Neven Vision. which they acquired in 2006.
What is interesting is they actually have a patent for an “image-based search engine for mobile phones with camera”. I’m not sure if this means that other players in the market will not be able to launch similar services.
We launched this app during UnConference2009 Singapore and have received great feedback from users. Would like to thank @maynaseric for spreading the word around as well.
We were flattered when Jason Calacanis, CEO of Mahalo.com (if you are on Twitter, do try asking @answers any question), posted a screenshot on his blog.
If you have a webcam, give this Augmented Reality / Mixed Reality app a try. This is slightly different to the usual AR work we have done, as it makes use of facial recognition to detect the positions of your eyes / nose / mouth, and then overlays an image over the video feed. It also repositions and rescales according to your movement. We can also add in animated overlays to make things more interesting.
We have been experimenting with Augmented Reality (via FLARToolkit) for several months. With the recent popularity of Augmented Reality applications such as Tonchidot’s Sekai Camera, GE’s SmartGrid and Mini Cooper’s Print Ad for Augmented Reality , we are now expanding our suite of services to include this.
We are doing some R&D work for Augmented Reality on Symbian OS, Windows Mobile and Iphone, hopefully launching in 2-3 months time.
The stand* fits into any wallet and is made of high quality artcard, matt laminated with die-cut and crease lines for easy folding.
The free-mium is only valid in Singapore. If you are overseas or would like to purchase more, please send US$5 via Paypal.com and we will post 2 cards to you via airmail.
*H1Studio will not be held liable for any damage to equipment as a result of using the stand.
Step 3: Be patient while it loads - Click “Allow” when you see the Camera Activation dialogue box.
Demo 1: The new Apple® iPod Shuffle™ - When Apple® released the new iPod Shuffle on 11th March, someone asked me, I wonder how small it really is. So we created a model of the 3rd Generation Shuffle™ in 3D*, animated a “un-tangling the cords” sequence and ported it over to Flash, so that you could easily gauge how tiny this product actually is, without having to go to the stores.
This can be applied to consumer products, think clothes, bags, mobile phones, notebooks, cameras etc.
*The 3D model is only a mockup / replica of the actual product, trademarked / copyrighted by Apple® Inc.
———
Demo 2: With Augmented Reality, you can showcase your product in 3D and allow users to interact with it. They can also zoom in, pan, and rotate around the object to get a closer look.
*The 3D model is trademarked / copyrighted by content creator.
H1Studio was started back in 2000 and the studio provides design consultancy and development services in 3D, Web & Interactive Digital Media to businesses & individuals, for their business, service, product. We also provide Rapid Prototyping services. We assist clients by packaging a myriad of consumer experience touchpoints from corporate identity, 3D visualisation, interactive websites, to application development for online, mobile and portable devices such as PDA / iPhone.
Collectively, our team has collaborated with agencies such as BBDO, Proximity, Ogilvy, Formul8, P&G, Raindance, Singapore Police Force, GreenDot, and completed projects for Heineken, VISA, Universal Music, Mercedes-Benz, Temasek Holdings, Discovery Channel, Cesar, M1, JTC, Keppel and many more.
Contact us at Frontdesk@h1studio.com for source files.
Zbrush course in Singapore for designers / non designers / 3D newbies / seasoned 3D folks
Hi all,
We are considering to run an intensive Zbrush course for beginners. Zbrush is one of the best software package for modelling freeform objects and has been used in many games etc.
Zbrush is easy to learn, you do NOT NEED any prior 3D modelling experience. If you can use a mouse, you can model in Zbrush.
